What an MSP does that you can’t to protect yourself from Ransomware

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What an MSP can do that you can’t to protect yourself from Ransomware

Managed Service Providers are experts in protecting against cybercrime, just as you are an expert in producing and selling a product or service. Focus your energies where they are put to the best use. Your MSP will work to protect your business from ransomware attacks. Here are several ways they will work to keep your business safe.

Proactive Monitoring and Threat Detection

MSPs employ advanced monitoring tools and technologies to actively monitor your systems and networks for any signs of ransomware activity. Many MSPs offer 24-7 remote monitoring that includes checking for real-time threats. This proactive approach enables early detection of potential ransomware attacks, allowing fast action to be taken to mitigate the risk before the “datanapping” occurs.

Endpoint Security

Your MSP can implement endpoint protection solutions, a fancy term for tools that include firewalls, antivirus software, and intrusion detection applications. These tools are crucial in preventing ransomware from infiltrating your network in the first place. MSPs also work to be sure that these security measures are up to date and properly configured. (Remember: data security isn’t a one-time project. Criminals are always changing their methods, so what protected you last week, may not work today. An MSP has the resources to keep your security up to date.

Backup and Disaster Recovery

One of the most effective defenses against ransomware is a comprehensive backup and disaster recovery plan. MSPs can design and coordinate backup procedures that ensure regular, automated backups of your critical data. These backups are stored securely and can be easily restored in the event of a ransomware attack. MSPs can also coordinate testing the backup restoration process to minimize downtime.

Security evaluations: How safe is your data?

One key way to protect yourself against any crime is to evaluate where you are most vulnerable. Where is the door with the broken lock? MSPs conduct thorough security assessments to identify weaknesses in your infrastructure. They perform regular vulnerability scans to identify potential entry points for ransomware attacks. By identifying and patching vulnerabilities promptly, MSPs significantly reduce the risk of a successful ransomware attack.

Disaster Recovery: Keeping things going

In the event of a successful ransomware attack, MSPs play a critical role in incident response and remediation. They have dedicated teams of cybersecurity experts who are skilled in handling such incidents. MSPs are able to respond swiftly to contain the attack, isolate infected systems, and get you operational as quickly as possible. Their expertise ensures a coordinated and effective response, minimizing the impact of the attack and expediting the restoration of normal operations.

Employee Training

MSPs recognize the importance of every employee in preventing ransomware attacks. As mentioned above, the crude but simple phishing email remains a very effective way to infiltrate an organization’s technology. MSP’s offer training to employees, enabling them to identify and respond to potential threats. By promoting a culture of cybersecurity awareness, MSPs help businesses create a human firewall that can actively prevent ransomware attacks. MSPs have the time to focus on creating and maintaining these training programs so that you don’t have to.

24/7 Monitoring and Support

MSPs offer round-the-clock monitoring and support to ensure constant watch against ransomware attacks. They provide timely response to alerts, address security incidents promptly, and offer ongoing support and guidance to businesses. This continuous monitoring and support significantly enhances the overall security level of your organization.

Managed Service Providers (MSPs) play a pivotal role in safeguarding businesses against the growing threat of ransomware. Through proactive monitoring, endpoint protection, backup and disaster recovery planning, security evaluations, incident response, user education, and 24/7 support, MSPs provide comprehensive defense strategies. Engaging the services of an MSP allows businesses to focus on their core operations with the confidence that their data and systems are protected from ransomware attacks

Ransomware attacks pose a significant threat to businesses with the potential for severe financial and brand damage. By understanding the nature of ransomware, adopting preventive measures, and partnering with a managed service provider, you have the greatest possible chance to avoid falling victim to a ransomware attack.

Protecting Your Business: Safeguarding Against Ransomware Attacks

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Protecting Your Business: Safeguarding Against Ransomware Attacks

In today’s digital age, businesses face an ever-increasing threat from cybercriminals, and one of the most prevalent and damaging forms of cyberattack is ransomware. Ransomware attacks can cripple an organization, leading to data breaches, financial losses, and reputational damage. However, by implementing robust cybersecurity measures and adopting best practices, businesses can significantly reduce the risk of falling victim to ransomware attacks. In this blog post, we will explore effective strategies to safeguard your business against ransomware and ensure business continuity.

  • Employee Education and Awareness:
  • A well-informed and security-conscious workforce is the first line of defense against ransomware attacks. Regularly educate your employees about cybersecurity best practices, such as recognizing phishing emails, avoiding suspicious downloads, and practicing strong password hygiene. Conduct training sessions, share informative resources, and encourage employees to report any potential security threats promptly.
  • Implement a Multi-Layered Security Approach:
  • Having a comprehensive cybersecurity strategy is crucial to protect your business against ransomware. Adopt a multi-layered security approach that includes the following elements:
    1. Endpoint Protection: Install reliable and up-to-date antivirus and anti-malware software on all devices within your network. Enable real-time scanning and automatic updates to detect and block potential threats.
    2. Firewall and Intrusion Detection Systems: Deploy robust firewalls and intrusion detection systems (IDS) to monitor network traffic and prevent unauthorized access. Regularly update and patch these systems to address any vulnerabilities.
    3. Secure Backup and Disaster Recovery: Regularly back up your critical data and ensure backups are stored securely, preferably offline or in a separate, isolated network. Test data restoration processes periodically to ensure backups are viable.
    4. Network Segmentation: Divide your network into smaller segments to limit the spread of ransomware. Implement strict access controls and ensure sensitive data is only accessible to authorized individuals.
  • Keep Software and Systems Updated:
  • Outdated software and operating systems are common entry points for ransomware attacks. Regularly update all software applications, including web browsers, email clients, and operating systems. Enable automatic updates whenever possible to ensure prompt installation of security patches and bug fixes.

  • Email Security Measures:
  • Email remains one of the primary vectors for ransomware distribution. Implement robust email security measures, including:
    1. Spam Filters: Utilize advanced spam filters to block suspicious emails and prevent phishing attempts from reaching employee inboxes.
    2. Email Authentication: Implement email authentication protocols like Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM), and Domain-based Message Authentication, Reporting, and Conformance (DMARC) to prevent email spoofing.
    3. User Awareness: Educate employees about email security best practices, including verifying sender addresses, avoiding clicking on suspicious links or downloading attachments from unknown sources, and reporting any suspicious emails promptly.
  • Regular Data Backups and Testing:
  • Frequent data backups are essential to mitigate the impact of a ransomware attack. Implement a robust backup strategy that includes automated backups and periodic testing of data restoration processes. Ensure backups are stored securely and kept separate from the main network to prevent ransomware from infecting them.
  • Incident Response and Business Continuity Plan:
  • Develop a comprehensive incident response plan that outlines the steps to be taken in the event of a ransomware attack. The plan should include procedures for isolating affected systems, notifying stakeholders, engaging law enforcement, and restoring operations. Regularly review and update the plan to reflect changes in technology and emerging threats.
  • Regular Security Audits and Penetration Testing:
  • Periodically conduct security audits and penetration testing to identify vulnerabilities in your network infrastructure and applications. Engage with ethical hackers to simulate real-world attack scenarios and identify potential weaknesses.

Leave virus protection to your MSP Doctor

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Leave virus protection to your MSP Doctor

Cyberattacks on individuals and businesses for nasty purposes is nothing new. Stealing data, disrupting business, national activities, and just causing general mayhem has been going on for as long as there has been a digital world to attack. Ransomware, however, seems to stand out as a particularly unique and especially troublesome form of crime. For one thing, once an attack has happened, there is likely nothing to do to retrieve your data until you have given in to the demands of the criminals.

As a small- to medium- sized business owner, you should never just rely on off-the shelf virus protection programs as the sole tool to protect your organization against cyber crime. In all cases you should rely on an IT professional to look at every aspect of your IT infrastructure to ensure that everything possible is being done to protect your data. Beyond that, ransomware attacks are a particularly troublesome form of crime that requires special attention. Some of the routine tools to protect data may still be vulnerable to ransomware. This e-guide will talk about seven specific ways that an MSP is best positioned to help protect you from a ransomware attack.

Before talking about how an MSP can help. Let’s define ransomware. Ransomware is an especially nasty software whose MO is as old as crime: Kidnapping ( in this case, datanapping) Ransomware does this by infiltrating your computer systems and encrypting all of your files, making them unreadable to you. Then like any kidnapper, they post a ransom and hold your data hostage until they get paid. They encrypt your files, rendering them inaccessible to you. The attackers then demand a ransom payment. Ransomware attacks are typically carried out through phishing emails, compromised websites, or exploiting vulnerabilities in software. ( please check out some of our other e-guides on training your employees to avoid phishing emails, and avoiding other easy tricks that criminals use to infiltrate your IT systems.)

What happens once they have encrypted your data? You are probably stuck either paying the ransom or losing the data. In the case of ransomware, sometimes routine backups may be infiltrated. This is why an MSP can be of such value in securing your data against this particular form of cyber crime.

The impact of this crime is pretty obvious. Your data–and your customer’s data–is inaccessible. You have almost no choice but to pay the ransom. The loss of data can disrupt daily business activity and damage customer trust. A successful ransomware attack can lead to brand damage, regulatory penalties for data breaches, and potential legal consequences. The overall consequences can be devastating, making it especially important for you to take proactive measures to prevent such attacks.

The basic preventative measures. Are they enough?

In general, there are some basic textbook best practices you can follow

  • Educate employees about cybersecurity best practices, including identifying phishing emails and suspicious links.
  • Regularly back up data and ensure offline or offsite storage to prevent data loss in case of an attack.
  • Keep software and systems up to date with the latest security patches.
  • Implement robust endpoint protection solutions, including firewalls, antivirus software, and intrusion detection systems.
  • Segment networks to limit the spread of ransomware and restrict access to critical systems.
  • Develop and test a disaster recovery plan to ensure an effective response to an attack.

However, straightforward as these appear, these aren’t as simple to implement as they sound and you may not have the time and labor to devote to designing, implementing, and maintaining these procedures. As an MSB, your focus is necessarily focused on operations, revenues, and sales. A Managed Service Provider has the resources and the expertise to handle your virus protection and ransomware avoidance planning so you focus on revenues.

8 Ways an MSP can help implement an AI solution

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8 Ways an MSP can help implement an AI solution

AI has some real attractions, and now that it has become so advanced, it has gained the attention of the public and the media. However, just because something is a fad, doesn’t mean that it is either new or something everyone needs. Before an organization, especially a small- to medium-sized business, initiates the use of AI in its business processes, it needs to understand that because the tool is so powerful, it also comes with some real risks. Although its predictive capabilities can be transformative for business, they can also be wrong or present legal and ethical issues. As a result, businesses should utilize the experience and skills of experts with a deep knowledge of AI and how it may be applied to your specific organizational goals.

Eight ways an MSP can help with an AI solution

AI, on its own, is a complex tool. It is also a tool that can be misapplied. Remember, the term artificial is key. To be used effectively and wisely, AI needs to be applied by someone with experience using it in your particular business. An MSP can offer the following to help you begin to integrate an AI solution into any aspect of your business.

Step one: Are there potential places where you might use AI? This is where your MSP can be of help. They understand your business and can help identify where it might assist your operations or marketing, for example.

Step two: Understand your KPIs and organizational goals, from the top down. It is obvious, but too often forgotten. What are your goals? What are the measures of success? What do you identify as the key strategies? AI needs to fit into that framework.

Step three: Narrow down a range of possible AI solutions. An MSP is going to have enough depth of knowledge of AI applications to steer you to the most appropriate ones. goals.

Step four: Estimate the solution’s ROI. Measurement matters. You need to understand the costs and ROI of each possible collusion. Just because it is trendy doesn’t mean AI makes sense in all cases. This will guide you to make the most effective use of your resources.

Step five: Ensure compliance: For example HIPAA, PCI. HITRUST. ISO27001, SOC1, SOC2. AI is a powerful and potentially intrusive tool. Compliance is critical.

Step six: Get it up and running. An MSP can implement the solution for you. Most business owners do not have the resources available for what can be a very time-intensive project.

Step seven: Manage risks. Post-implementation: AI is a sophisticated tool, and things can go wrong and need ongoing monitoring, an issue that most businesses do not have the in-house resources to address. Examples of ongoing tasks include password management, security patches, and updates, as well as monitoring response

Step eight: Ongoing evaluation for effectiveness and reliability. Remember, nothing is stagnant in business. Technologies change, the competitive environment changes. Your organization moves forward. Make sure you commit to ongoing reviews of the effectiveness of your chosen solution.

In the end, AI can be useful. But, as with any powerful tool, it can cause a lot of trouble if used by an organization without experience. Small-to-medium-sized businesses lack the in-house IT resources and depth of knowledge to implement and maintain an AI infrastructure. An MSP can bring that to the table.

Eight ways an MSP can help with an AI solution

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Eight ways an MSP can help with an AI solution

AI, on its own, is a complex tool. It is also a tool that can be misapplied. Remember, the term artificial is key. To be used effectively and wisely, AI needs to be applied by someone with experience using it in your particular business. An MSP can offer the following to help you begin to integrate an AI solution into any aspect of your business.

Step one: Assess your organization’s potential use of AI. Basically, with the holistic understanding of your business that an MSP has, they can evaluate where there is opportunity, and prioritize where to implement first

Step two: Understand your KPIs and organizational goals, from the top down. Before you do anything, it is essential to articulate your specific goals. What do you identify as the key strategies and how will you measure your success?

Step three: Propose a possible range of AI solutions. Here is an area where your MSP can be of particular value. An MSP will be knowledgeable about the variety of applications out there and lead you to select those most appropriate for your goals.

Step four: Estimate the solution’s ROI. Remember, measurement is important. And you can not do everything. So identify each potential AI solution’s ROI. This will guide you to make the most effective use of your resources.

Step five: Ensure compliance: For example HIPAA, PCI. HITRUST. ISO27001, SOC1, SOC2. AI is a powerful and potentially intrusive tool. Compliance is critical.

Step six: Implement the solution. An MSP can implement the solution for you. Most business owners do not have the resources available for what can be a time-intensive project.

Step seven : Manage tool-related risks. This is a post-implementation issue that most businesses do not have the in-house resources to maintain long term. Examples of ongoing tasks include password management, security patches, and updates, as well as monitoring response

Step eight: Ongoing evaluation for effectiveness and reliability. Remember, nothing is stagnant in business. Technologies change, the competitive environment changes. Your organization moves forward. Make sure you commit to ongoing reviews of the effectiveness of your chosen solution.

In the end, AI can be useful. But with any powerful tool, it can cause a lot of trouble if used by an organization without experience. Small to medium sized businesses lack the in-house IT resources and depth of knowledge to implement and maintain an AI infrastructure. An MSP can bring that to the table.

AI: Marketing and other sample uses- A quick introduction

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AI: Marketing and other sample uses- A quick introduction

As you are likely very aware, Artificial Intelligence has become a real attention getter in the business world, as well as public media. One cannot be looking at the news everyday without coming across some article discussing AI. However, just because something is a fad, doesn’t mean that it is either new or something everyone needs. AI has been around for a long time. Anyone who has purchased something from a website is well aware of the “ others who bought “X”, have also been interested in …” feature. That feature has been around for decades. That feature is an example of AI. A simple but helpful understanding of AI is that it is able to attempt to find patterns and suggest predictions by sifting through enormous quantities of data. Quantities of data that would make seeing patterns an insurmountable human task.

Just to get a general understanding how AI is being used to meet organizational objectives, improve processes, marketing, recruiting, and even worker safety, let’s look at a few diverse examples.

Worker Safety: AI can sift through data to notice patterns of worker injury to identify safety problems in a manufacturing sector business. Simple aggregate statistics ( 5 injuries per day ) doesn’t help identify where the risks actually are, and certainly doesn’t identify key areas of risk) Where are things going wrong? Maybe patterns in time suggest worker fatigue. Maybe it identifies a certain activity that presents safety issues.

Demand Forecasting in Retail: Determining how much to stock of what item for a coming sales season can be as much an art as a quantifiable skill. As a result, companies can see real hits to the bottom line when they make a mistake. Just observing how much sold this month last year isn’t a sufficient predictor for the coming period. What about the weather? Bad economic news. Construction on a nearby road that is now finished this year. The endless factors that may influence buying decisions can be used to forecast demand more accurately.

Disease Screening in Healthcare: AI has the capacity to potentially use data to identify or eliminate certain diagnoses that an individual medical professional whose experience is necessarily finite, might be able to do. Like much else, there are ethical issues that can make AI a complex tool, but there is much potential.

Disease Tracking: The pandemic was practically an instructional video on the value of AI. Tools that could identify all of those who had likely contracted with someone who tested positive for Covid -19? That was AI at work.

Just in Time Inventory: Just in time inventory means that manufacturers avoid the costs associated with inventory that sit unused until needed. Identifying along a very long supply chain how inventory can be built and shipped to arrive just in time is no simple task. AI is a key component of that inventory model.

Customer Retention: Like other areas, you probably can collect more information about your customers than you can make sense of. So, why did they leave? You may have the answer, but it may actually be a calculus of many factors. AI can help identify all of the issues that may have led a customer to leave. Without AI, you may incorrectly attribute it to one single factor.

AI and Marketing: Why are marketers so interested?

AI has potential applications in the marketing end of any business, large or small. AI may offer you some new tools to more effectively market without expanding your present marketing resources. Marketers, in particular, may find AI useful in these three general categories-

Collecting Data about Prospective Customers– Even small businesses can collect a significant amount of data. AI can allow you to analyze that data. No matter how much data you collect, it is useless unless you can synthesize it, see patterns, etc. The human capacity to make sense of the massive amount of data we collect is limited.

Using Data to Market More Effectively– Even the most novice marketer knows that the more you know about each prospect the easier it will be to target them. The more you know their needs, the more you can explain how your product or service meets those needs. AI allows you to do more with the data you collect- to make sense of it so you can use it.

Generating the RIght Message– AI may be also able, to a certain degree, assist you in creating the messaging to reach your target. However, it is important to recognize that AI is not a silver bullet.

Marketing and AI

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Marketing and AI

Suddenly, everyone is talking about artificial intelligence (AI). It is constantly in the news now. It suddenly is looming like some intimidating Terminator. However, AI is not a toggle switch that was suddenly turned on one day this year. AI is everywhere and has been around for far longer than most of us are aware. We just didn’t realize it.

Ever think about how Instagram shows you reels based on your past views? Youtube does the same. Amazon makes recommendations based on your browsing and purchase history. By the newest standard, that is old hat AI, but it is AI. Lately, significant advances have been made that increased the power of these learning algorithms exponentially. The new tools Chat GPT, BARD, Well-said are examples very widely covered in the media.

Why are businesses so interested?

There are a wide variety of uses for AI in the business space, from project management to customer service.
A bit of background, it might be helpful to take a quick survey of places where AI is being deployed.

Before looking at examples, let’s discuss why use AI in any area at all?

Given technology, any organization has the capacity to collect–from the perspective of a human–an incomprehensibly large amount of data on almost any subject. This data can be used to do many things, but there is so much of it, we have a limited capacity to see patterns and synthesize. AI has the capacity to do that.

Three examples:

Demand forecasting in retail: Who doesn’t want the magic bullet to decide how much to stock for each season? However, just observing how much sold this month last year isn’t a sufficient predictor. What about the weather? Bad economic news. Construction on a nearby road that is now finished this year. The endless factors that may influence buying decisions can be used to forecast demand more accurately.

Disease screening in healthcare: AI has the capacity to potentially use data to identify or eliminate certain diagnoses that an individual medical professional whose experience is necessarily finite, might be able to do. Like much else, there are ethical issues that can make AI a complex tool, but there is much potential.

Customer retention: Like other areas, you probably can collect more information about your customers than you can make sense of. So, why did they leave? You may have the answer, but it may actually be a calculus of many factors. AI can help identify all of the issues that may have led a customer to leave. Without AI, you may incorrectly attribute it to one single factor.

Why are marketers so interested?

AI has potential applications in the marketing end of any business, large or small. Marketers, in particular, may find AI useful in these three general categories-

Collecting Data about prospective customers – Even small businesses can collect a significant amount of data. AI can allow you to analyze that data. No matter how much data you collect, it is useless unless you can synthesize it, see patterns, etc. The human capacity to make sense of the massive amount of data we collect is limited.

Using data to market more effectively – Even the most novice marketer knows that the more you know about each prospect the easier it will be to target them. The more you know their needs, the more you can explain how your product or service meets those needs. AI allows you to do more with the data you collect- to make sense of it so you can use it.

Generating the right message – AI may be also able, to a certain degree, assist you in creating the messaging to reach your target. However, it is important to recognize that AI is not a silver bullet.

In short, AI may offer you some new tools to more effectively market without expanding your present marketing resources.

Your business runs on data, but so do the cyber criminals

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Your business runs on data, but so do the cyber criminals who want to steal yours

One very painful truth about running a business is that you possess data that is attractive to criminals. There is no avoiding that reality. You have data. They want data. It is an ongoing challenge to maintain data security as cyber criminals’ efforts evolve and change on a daily basis. The wall that kept you safe last week may have holes in them today. Keeping up with the latest threats is a specialized field that in-house IT support likely doesn’t have. An MSP can provide the support you need in the face of ransomware threats and other malware. Also, an MSP can provide 24/7 monitoring.

Speaking of data security, brand damage isn’t the only issue with data security breaches. In many cases, there are data protection laws that regulate how you secure personal information. In specific industries there are federal, state, and even overseas regulations that set standards for data protection. How you choose to protect data may be out of your hands. MSPs have the experience and knowledge to address compliance management. For example, there are a number of data protection laws (HIPAA, FERPA, CA Privacy Act, GDPR, FTC Safeguards Rule) out there that not only provide penalties if a data breach occurs, but also mandate specific protocols to better ensure your data is protected. Avoiding a data breach isn’t enough. Some of these protocols can be quite demanding and some require periodic testing and are subject to audits. Samples of the types of requirements mandated by some of these laws may include.

  • Designating one individual to oversee data protection and security
  • Conducting a risk assessment – This means analyzing what data you possess , where it is stored, and in what ways it is vulnerable.
  • Creating safeguards to address all potential areas of vulnerability
  • Designing and documenting tools to secure your data and tracking access
  • Tracing the location and security of all data whether it is at rest or in transit.

Not only do you have to set up protocols, you may have to prove they are operative and be subject to audits. All of this can be extremely distracting to a small business.

Another area related to data security is the issue of backup and recovery. So much can go wrong. There is nefarious activity: criminals actively trying to break into your data and steal it. There is human error: individuals taking actions that accidently delete or damage data. And of course, hardware can fail and software can have bugs. And, if not done correctly, backups may be infected and be of little value.

An MSP can design backups that are continual and are protected at an offsite location.

More importantly, it isn’t enough to know your data is safe if something happens. Your business is dependent on using that data. Losing a day of access can cripple your business. That means planning for recovery in case something happens. How will you transition to another mode of data access? Your customers expect 24/7 availability. An MSP can develop recovery plans that work to ensure your operations see minimal disruption in the event of a failure.

Strategic IT planning for your business

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Strategic IT planning for your business

One thing that the best MSP can do is become a strategic partner. Your expertise is your industry, business, or profession. Trends and innovations in technology aren’t your focus. However, your business can benefit from some long-term strategic planning in terms of the technology you will deploy to remain competitive. New technology will offer new opportunities. An MSP who has experience in your industry can become a partner. After taking the time to learn your business, your goals, and the competitive field in which you operate, an MSP can take a seat at the table of your business planning. At the highest level, this is where a skilled MSP becomes a significant asset as your business grows and faces new market challenges.

Additionally, An MSP can help with other parts of your IT infrastructure to protect your data as well as facilitate more effective collaboration internally as well as with clients. Here are three examples.

Backup and recovery

Another area related to data security is the process of securing your data in the event of theft, a hardware or software issue, or even a natural disaster that cuts access to your data’s physical location. Backing up your data needs to involve a lot more than running nightly backup to an external drive. That may be ok for your home laptop, but it doesn’t cut it if you want to protect your business data. An MSP can support continual data backup to offsite locations. This means at any point there is a system failure or breach, all of your data remains secure at one or more distant locations. Backup also includes recovery. Having your data safely stored in the event of a disaster isn’t enough. Your business will need continuing access to that data. An MSP can develop recovery plans that work to ensure your operations see minimal disruption in the event of a failure. Also, clean backups are critical for avoiding the consequences of a ransomware attack. Poorly handled back procedures can leave your data vulnerable,

Cloud Services

The decision to use cloud services is closely related to data security and cybercrime. Locating all of your data and software applications physically in your own location may seem like the safest thing to do, but that may not be correct. If you utilize cloud storage, you can maintain access to that data from any location. If a natural disaster or other emergency limits access to your physical locations or disables it, your business and employees can access the data from anywhere. Also, the cloud offers economies of scale. To maintain sufficient capacity to meet peak times, maintain all of the necessary hardware and software, and monitor it 24/7 involves considerable in-house labor and capital expense. Migrating to the cloud means you share those fixed costs with others. An MSP can handle selecting and designing a cloud solution most appropriate to the needs of your specific industry and business.

Unified Communications

Unified communications is a service that pulls together the different channels your employees and clients use to collaborate, sell, communicate, etc. Unified communications systems have many moving parts. Encryption, data security, ease of use, cross platform support as well as other support services can create a communications system that works for everyone, no matter what channel they choose to be using.

Like it or not, you business relies on technology

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Like it or not, your business relies on technology

Technology isn’t just something used by Silicon valley firms and large corporations. Even the smallest start-up is now reliant on technology and the virtual marketplace. A business cannot function without operating in the digital world. At the very least, it means having a website, a social media presence and an online database of customers and prospects. Most likely it means conducting business online, which means you’re responsible for the security of client data: names, credit cards, addresses, and probably more information. Much of that information may be personal Information that you have an obligation to keep secure. That duty brings along many challenges because cyber criminals and even benign human error could mean that data is compromised. Data breaches can bring litigation, possible regulatory sanctions, and very importantly, damage to your brand and reputation. Because so much rides on the stability and security of your digital infrastructure, serious attention has to be paid to data security protocols. The problem is, tech is a complex and specialized field that most small businesses owners have little time to focus on. And spending time trying to understand and maintain an IT infrastructure means siphoning off attention to the operation of your business. That is why a Managed Service provider can be a lifesaver for a small business.

A Managed Service provider is an IT consultant that can provide some or all of the support you need for your IT infrastructure. They can provide help with specific issues–migrating data to the cloud, setting up new software and hardware, designing data security protocol, etc,. They can also become a strategic partner. That means they team with you and learn your business goals and plans and help you understand how new and existing technology can help your business expand. They can use their expertise to guide you to new technologies and digital applications you might not be aware of.

Also, you can sign a service contract with an MSP. At the most basic level, a service contract will mean that if you need emergency tech support, you have priority. Otherwise, you will be at the bottom of the list if something goes wrong.

Finally, let’s consider strategic planning. Your business isn’t static, It will grow in volume, it will expand its product and service lines, and it will move into entirely new, unfamiliar markets. There may be new technologies and applications out there that you are unaware of. If you overlook them and your competitors don’t, you can begin to lag behind. You need long-term strategic planning in terms of the technology you will deploy to remain competitive. New technology will offer new opportunities. An MSP who has experience in your industry can become a partner. FInd an MSP who will partner with your business and learn your operations and your future plans. In that way they don’t just support the IT you have now, they become a key voice in strategic planning for future growth.