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How the cloud saves smaller firms money OK. You pay someone to store all of your data in the cloud, as opposed to keeping it on your own server and backing it up. And you pay on an ongoing basis. How is that possibly going to be cheaper than just making a one-time investment and […]
Data regulation and our business: You are probably regulated by these laws Small firms are probably aware that there are laws regulating the handling of data, but they probably assume that these apply only to larger firms and that they are too small to have any data that is worthwhile or protected under state/provincial or federal […]
A security hack doesn’t have to mean theend of your company Statistics are showing that each year over 50% of small firms are victims of a cyber attack or data breach. Why does this matter? Most smaller firms have not prepared business continuity plans to keep their IT infrastructure going in the event of an […]
Don’t steal… It isn’t nice and makes youvulnerable to security hacks Don’t steal. It isn’t nice. And… it make you extremely vulnerable you security hacks if you “steal” software packages. Smaller firms often will use unlicensed software packages to save money. This is especially true if they only need a program for a specific task. […]
Cybercrime: In-house protection that only YOU can provide From the political world to the corporate, all we hear about is hacking, hacking, hacking. Everyone gets hacked, data is stolen, etc. So, the cry goes up for better security protections for everyone’s data. Firewalls, virus software, etc., etc., etc. Want to know one of the best […]
VoIP: A money saving solution for yourcompany’s technology backbone When small business managers think about their IT infrastructure, they think about their employee’s mobile devices, cabling, Wi-Fi, laptops, a printer, and Internet connectivity. These are the basics of their IT infrastructure. However, there is one other aspect of a modern corporate IT infrastructure and that […]
SAFETY PUP SAYS…. Update One thing smaller firms and individuals are often reluctant to do is download updates to their operating systems and individual apps and programs. Why? Well, because it takes time and you have to reboot the device. Other reasons are a fear that the newest update will have a bug and cause […]
So, you made it back home from the show. You’re exhausted and work has backed up in your absence. Here is where the entire investment in the show can go down the drain. Follow-up is critical. Every one of those prospects need to have follow-up. Lots of it. One contact isn’t going to be enough. […]
Going to a tradeshow for the first time? Don’t make the mistake of viewing this as a 1-2 day discreet marketing event. Instead, view your exhibit at a tradeshow as the central feature of a much longer and holistic marketing plan that builds to the event, and then culminates in the successful postshow follow up […]
Smaller firms often struggle just to keep up with maintaining a website. Worrying about a scaled down version for mobile users seems like just too much trouble. Today’s blog is all about why this matters to you and why should you bother with a mobile version. A bit of background: Mobile sites are versions of […]